Services
Billboard Connection Provides Expert Analysis on All Out-of-Home Media Formats
We offer a full range of Out of Home advertising solutions to help your brand reach the right audience, in the right place, at the right time.
Member
1. Billboards
Formats: Bulletins, Digital Billboards, Premier Panels, Posters, Wall and Window Murals
Billboards are standardized large-format advertising displays intended for viewing from extended distances, generally more than 50 feet. Typically 14 feet high by 48 feet wide, they appear along expressways, highways, major roads, and intersections, delivering strong visual impact and brand awareness. Bulletins can also be customized with extensions and embellishments for increased visibility.
Digital billboards are shared electronic displays that rotate advertisements every 6 to 8 seconds, operating 24 hours a day. They allow advertisers to update messaging quickly and run bright, eye-catching creative both day and night.
Premier panels and posters are commonly found along primary and secondary arterial roads. Posters are smaller than bulletins and are most often viewed by local residents and commuters, with strong pedestrian exposure in many locations.
Wall murals are large-scale ads painted or mounted directly on building exteriors, most commonly in dense urban areas. They provide long-term exposure and are especially effective in downtown metropolitan environments.
Digital Bulletin
2. Transit
Formats: Buses, Subway, Rail, Airports, Mobile Billboard, Taxicabs, Truckside & Fleet Displays
Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports. Whether it’s a fully wrapped bus, truck side graphic, taxi top or scrolling airport display, transit advertising provides a truly moving vehicle for your message.
Bus and taxies are a continually circulating billboard traveling around the marketplace. However, if you want to target bus or taxi riders, inside advertising display cards is also an available option. Buses provide specified routes, while taxis travel anywhere. Rail and subway cars and stations present unique opportunities to attract the commuter and consumers attention.
Airport advertising formats include backlit dioramas, digital touch screen panels, oversize banners, baggage claim displays and more. Passengers waiting in terminals and baggage claim areas offer extended exposure to a very captive audience.
Mobile billboards offer the flexibility of targeting specific areas, groups and events. Routes are predetermined to get your message out immediately and command attention. Programs vary in duration from as short as a day to a weekend, full month or longer.
Mobile LED Billboard Truck
3. Street Furniture
Formats: Transit Shelters, Bus Benches, Bicycles & Bicycle Racks, Outdoor Kiosks
Street furniture are advertising displays, many that provide a public amenity, positioned near pedestrians and shoppers for eye-level viewing, or at curbside to influence vehicular traffic. Options include transit shelters, bus benches, and free-standing kiosks.
Transit shelters are placed along busy primary streets throughout a market and typically situated where traditional billboards are limited or not permitted. Transit shelters capture the attention of consumers driving by or waiting at busy intersections because the advertisements are highly visible and located at eye level. They are usually inexpensively priced, making them perfect for long-term promotions. Because transit shelters are backlit for easy night viewing, your message will be noticed any hour of the day.
Street Furniture is visible to pedestrian and vehicular traffic offering a high reach and frequency for brand awareness or point-of-purchase opportunities.
Transit Shelter Embellishment
4. Place-Based
Formats: Shopping Malls, Arenas / Stadiums, Street Teams, Projection Media, Custom Projects
Place-based OOH advertising formats are specifically located where particular groups congregate for a variety of purposes such as shopping malls, sport stadiums, theaters, convention centers, school campuses, and more. Digital screens and video networks are available in many placed based locations.
Shopping mall displays are located at entrances, close to anchor stores, and other high traffic areas. Backlit directory panels and kiosks are the most popular form of mall advertising. It’s the next best thing to point-of-purchase advertising. Many malls offer digital screens, hanging banners, escalator wraps, door clings, food court media and other options.
Arena advertising is used to reach a captive audience with guaranteed circulation and demographics that provide excellent visibility and impression size, plus the possibility of TV exposure.
Specialty placed based advertising captures the attention of consumers during their activities and lifestyles, blending with the environment to impact crowds in situations where they are most likely to “listen.” Specialty media formats range from sign spinners, street teams, pedicabs, projections, airborne displays and much more. Specialty placed based is out-of-home advertising at the cutting edge.
